At the heart of the campaign is a video called StreetSmart, in which representatives from the National Stroke Association asked passersby on Denver streets what they knew about stroke.
“We were surprised by people’s responses, which ranged from no knowledge about stroke to some knowledge of the seriousness of stroke,” says Robyn Moore, chief executive officer of National Stroke Association, in a media release.
“The public is alarmingly uninformed about stroke, which can happen to anyone at any time. It’s vital that the public be aware of stroke’s symptoms and act fast to get someone experiencing a stroke to an emergency room,” she adds.
During the campaign, the public is encouraged to help spread awareness through various channels, ranging from social media and downloading resource materials to becoming involved in legislative advocacy at the state and federal levels.
“Our campaign gives people the tools to become informed and spread our message about stroke,” Moore states in the release. “Even something as simple as posting on Facebook or sending one of our colorful eCards about stroke risks to family members and friends will make a difference in getting everyone to wise up about the symptoms of stroke and prevention.”
For more information, visit National Stroke Association.
[Source(s): National Stroke Association, PR Newswire]