ATI Physical Therapy announces the launch of ATI TV, a social media outlet within its clinics that features custom content displayed on the clinics’ flat screen TVs designed to actively engage the patients at the practice.

ATI TV is a dedicated channel for the clinic custom created by UPshow, a social TV platform for businesses.

Content displayed on ATI TV includes the following: social media content from customers; digital signage such as educational content, employee accomplishments, upcoming events, patient success stories, and more; entertainment and games; and advertising.

“ATI Physical Therapy is blessed to have so many of our patients as repeat customers and as true brand ambassadors of the organization,” says Clifton M. O’Neal, director of Corporate Communications for ATI, in a media release.

“By partnering with UPshow to launch ATI TV, we are giving our customers a bigger and louder voice to share their ATI journey and success stories with their family and friends, leveraging personal social channels. It’s also fun for customers to see their success story broadcast, within minutes of posting, across our national footprint,” he adds.

Adam Hirsen, CEO and co-founder of UPshow, states that, “Each ATI clinic has a captive audience when they begin their rehabilitation journey. ATI TV not only helps to increases customer engagement, but delivers a built-in platform to deliver targeted messages that many advertisers might find appealing.”

[Source: ATI Physical Therapy]