The American Academy of Orthopaedic Surgeons recently unveiled its 2018 public service advertising (PSA) campaign, featuring print, radio, and television spots focusing on taking care of bones, joints, and muscles.
The print ad focuses on youth sports specialization, the radio spot highlights falls prevention among the elderly, and the television spot focuses on the vital role of families in promoting child exercise and bone health.
“These campaigns underscore the importance of taking good care of your bones, joints, and muscles,” says incoming AAOS President David Halsey, MD, in a media release.
“Whether it’s staying active while young or taking steps to minimize the dangers around the house that can lead to hip fractures, not taking immediate action can have lifelong effects on musculoskeletal health, and devastating consequences.”
The print ad—sent to more than 400 outdoor media spaces, billboards, shopping malls and bus shelters across the country—features a female soccer player and a male baseball player with the headline, “The OneSport Injury. Doctors can treat them. Parents and coaches can prevent them.”
“Overuse injuries in children happen often and can have lifelong effects on their game, health and quality of life,” states Charles Bush Joseph, MD, president of the American Orthopaedic Society for Sports Medicine (AOSSM), in the release.
The new radio ad, created in partnership with the Orthopaedic Trauma Association (OTA) and titled “Preventing Falls Among the Elderly,” demonstrates how devastating falls can be to elderly people. The 30- and 60-second ads encourage conversations between aging parents and their adult children, as well as with caregivers, to ignite ideas around how to make homes safer.
The television spot, which AAOS and the Pediatric Orthopaedic Society of North America (POSNA) have re-issued, is called “Teeter-Totter.” The 15-, 30- and 60-second segments humorously feature grandparents trying to introduce various outdoor activities to their technology-focused grandson. The video uses humor but also sends an important message: Parents, grandparents, and families can play an important role in encouraging healthy behaviors in children, the release states.
“I hope at least one of these campaigns resonates with each of our members, and more importantly with our public and media audiences, which, in turn, will make a difference in the lives of our current and future patients,” Halsey adds. “We’re also pleased that OTA, AOSSM, and POSNA have joined us in promoting these important messages.”
[Source(s): American Academy of Orthopaedic Surgeons, PR Newswire]
