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October 2007


Features

Cover Story
A Step Ahead
  by Alan Ruskin
  Foot orthotics prescription and fabrication go in-house.

Pilates Equipment Primer
  by Daniel Wilson
  A comprehensive guide to must-have Pilates products.
Increasing Home Accessibility
  by Samantha Bogert, OT, CAPS
  Recommendations for long-term functional modifications.
Stimulating Technology
  by Gad Alon, PhD, PT
  Incorporating electrotherapy in physical rehabilitation.
  Practice Marketing
Will Work for Referrals
  by David Forbes
  Boost your referrals without spending a cent... and other must-know marketing tips.
www.MyPracticeWebsite.com
  by John B. Mason
  Secrets to creating and managing your online presence.
Liquid Assets
  by Bob Peck and Leslie Becki, MS, ATC
  How to assess the profitability of aquatic therapy for physical therapy practices.
  Practice Management
Stay Small and Make Big Profits
  by C. Timothy Richardson, PT
  A white paper on the divestiture of HealthSouth's outpatient physical therapy segment.


Sections

Products on the Market
  A showcase of the latest products in the physical therapy marketplace, including aids to daily living, computerized exercise software, and resistance-training devices.

Departments

Product Insider
  by Steve Stormes of Metron Medical, Placentia, Calif
  Editor's Message
Measuring Medical Necessity
  by Arati Murti

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