Utopia Food & Fitness, a new weight loss franchise, has selected Nautilus Commercial as its sole fitness equipment provider. According to a Med-Fit Systems news release, the boutique concept of the franchise includes contemporary fitness environment, which will exclusively feature Nautilus Commercial circuit equipment. In addition, Utopia will feature an on-site café with freshly prepared gourmet food for dine-in or to go for members and non-members.
Utopia custom designs for members caloric intake and combines it with a calibrated Nautilus exercise prescription with supervised training. The meals and calorie intake levels are customized and unique to the person’s body and weight loss goals. Founder of Utopia Food & Fitness Kirk Wilder explains that a person’s instinct are to eat better and exercise for healthy, lasting weight loss. As such, Wilder adds, “That’s why we offer both, scientifically calibrated for optimal, lasting results.”
Dean Sbragia, CEO of Med-Fit Systems, says he has been a fan of the Utopia business model as it is a comprehensive program that may appeal to a larger segment of the population. Sbragia states, “Utopia offers a truly unique solution to the problem by combining the two most important variables for weight control: fitness and health in one convenient location.”
The first of several branches of Utopia Food & Fitness has been launched in Plano, Texas, and the franchise aims to provide a complete food and fitness solution. Sbragia says, “We are very pleased Utopia has chosen Nautilus to be their sole fitness equipment provider. Our long history of providing safe, effective and biomechanically correct exercise are the ideal complement to the Utopia offering.”
[Source: Med-Fit Systems]